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Developed in collaboration with Amy Durrence and Jenna Gerry of Broad Consultants, the research unites Veloxity Global’s expertise in sports innovation with Broad’s leadership in cultural strategy and fan engagement. Broad Consultants is a strategy and advocacy firm advancing Sports for Policy Change leveraging the women’s game to influence the laws and systems that shape everyday life. Together, the two organizations present a forward-looking view of how Gen Z women’s values, spending power, and influence are redefining both the business and purpose of global fandom.