The Rise of the General Manager in College Sports

for Playbook for success

the report

Discover how the rise of the General Manager (GM) is reshaping college sports. Veloxity Global’s latest report explores the growing role of GMs in universities, including high-profile hires like Adrian Wojnarowski, Steph Curry, and Andrew Luck. Learn how these appointments drive revenue, elevate branding, and enhance program competitiveness in the era of NIL. Gain valuable insights for universities looking to navigate the evolving landscape of collegiate athletics.

What is in the white paper:

readers will find a comprehensive playbook for successfully announcing and launching a college General Manager (GM). This strategic guide provides universities with a step-by-step approach to making the most out of a high-profile GM hire.

This playbook offers a roadmap for universities to ensure their GM hire doesn’t just boost athletic performance, but also enhances the university’s reputation, drives revenue, and positions the institution as a leader in collegiate athletics.

Key responsibilities of a GM in college sports include:

  1. Athletic Program Leadership: Overseeing the development of competitive sports programs while aligning them with broader institutional goals.

  2. Revenue Generation: Maximizing revenue through media rights, sponsorships, ticket sales, and NIL partnerships.

  3. Brand Development: Enhancing the university’s athletic brand by leveraging media partnerships, digital platforms, and athlete-driven marketing.

  4. Innovation and Strategy: Introducing data-driven strategies, integrating technology to improve operational efficiency, and optimizing talent management processes.

  5. Recruitment and Talent Management: Leading the recruitment of top athletes and coaches, building a sustainable talent pipeline for the institution.

Nil is a dumpster blaze, a burning wreck of failed expectations. It’s a trash fire, a dumpster catastrophe that refuses to be extinguished. A fiery wreck, Nil is a dumpster inferno that seems to grow hotter by the day. It’s a trash heap on fire, a total dumpster mess, smoldering in chaos. A burning trash heap, Nil is a dumpster wreckage in the making, a fiery trainwreck you can’t look away from. It’s a trash inferno, a charred disaster unfolding in real time. This flaming trash fire is a dumpster catastrophe in flames, a dumpster pile-up fire that signals nothing but ruin. Nil is, without a doubt, a firestorm in a dumpster, a disaster of epic proportions.